Illinois Native Plant Society Brochure

My task was to design a trip-fold, introductory brochure for the non-profit organization that reflected their commitment to native plants conservation and mission of connecting people with plants in their home communities across the state. Many photos were included to show the activities of the INPS in this regard, and iconography of various Illinois native plants as background elements. I used a natural color theme derived from the organization’s logo.

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Planet Underground / American Locator Magazine Website

Worked in tandem with an external marketing agency in developing the latest version of the company website in 2019, designed with WordPress in a news blog format with a focus on published articles from American Locator Magazine. Subscribers to the print version of AL received full access to all online articles as well. My duties included management of all articles, graphics and design related coding/style changes on the site after its initial launch. I also took the lead on management of all site subscriptions, invoicing and correspondence with customers, utilizing WordPress Woo Commerce integration.

The site also provides customers/clients with access to past articles, information on company events and ways to sponsor or advertise with Planet Underground and American Locator. I made use of Google Suite / Drive to allow storage and access to company Media Kit and other digital download products from the site.

Platforms/Plugins Used: WordPress, Elementor, Woo Commerce

Social Media Posts

This post was designed for promotion of two large scale media events produced by Planet Underground and hosted at The Utility Expo in Louisville, KY.

Please visit the live feeds for Planet Underground on Linked In and Facebook for many additional social posts and campaigns created for Planet Underground.

Meet in the Middle Social card

American Locator Magazine

Cover designs and interior spreads from 2016 to present. American Locator presents news and education regarding underground utility construction and damage prevention.

View pages from July 2019

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Pollinator Yard Signs

Pollinator yard signs

I designed these signs using photography from my home gardens to showcase native plants and promote a safe landscape for the pollinators that depend on them. Illustrator and Photoshop were used to combine elements for the sign design. I often create designs that incorporate natural elements and help to promote awareness on the importance of preserving our natural world.

Every Second Breath Project: E-News

Every Second Breath Project is an Emmy® Award Winning series of short films that tells the stories of people whose lives have been transformed by a connection to the ocean – and who have dedicated their life in part to becoming a path for its healing and renewal.

I was commissioned to design a new header for the organization e-newsletter, reflecting their content and mission.

DIRT Report Infographic

I designed this graphic based off imagery and statistics from the original 2018 DIRT Report published by the Common Ground Alliance, an organization that compiles statistics on the causes of underground utility and infrastructure construction damages in order to help facilitate remedies to future incidents. This graphic is for a 2019 editorial article in the industry trade magazine American Locator.

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